3 Most Reliable SEO Wins: Original Research — Andy Crestodina // Orbit Media Studios

About the speaker

Andy Crestodina

Orbit Media Studios

- Orbit Media Studios

Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He's written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. Andy’s articles are read by more than a million people each year. His videos have half a million views. His book, Content Chemistry, isn’t quite as popular. It’s sold around 4,000 copies. But it’s good.

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Show Notes

  • ·01:27 - What original research means to SEOs Original research gives you link-worthy content. And thats how you get that authority. ·02:18 - The value of original research Doing original research is a lot of work. And very few brands take this path. But think of your authority when youre the main source of new data ·04:26 - Getting the links after the original research Link building is about relationship building. Once you have the content, make it available to high-authority sites. ·06:27 - How to do the outreach Reach out to authority sites that speak on the same topic. Get contributor quotes from them to include in your content. You can also build a link relationship this way. ·09:03 - Finding the right people to reach out to You can use tools like SparkToro to find out who are the influential people talking about your topic.

Episode Summary

  • ·"How do I rank for a very valuable key phrase? I have to have high authority. How do I get that? I have to have links from other websites." - Andy Crestodina, Co-founder & CMO, Orbit Media Studios ·"Is there anything for which your website is the primary source of information? If yes, you have a better chance of wi ing links from other websites..." - Andy Crestodina, Co-founder & CMO, Orbit Media Studios ·“The original research itself is insufficient to win links. Your next challenge is to make it visible to editors and writers on high authority websites.” - Andy Crestodina, Co-founder & CMO, Orbit Media Studios ·"Adding influencers, content creators, and subject matter experts who write for other sites into the research itself through contributor quotes… we call this link attraction." - Andy Crestodina, Co-founder & CMO, Orbit Media Studios ·“An ally in creating content is an ally in promoting that content.” - Andy Crestodina, Co-founder & CMO, Orbit Media Studios
About the speaker

Andy Crestodina

Orbit Media Studios

- Orbit Media Studios

Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He's written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. Andy’s articles are read by more than a million people each year. His videos have half a million views. His book, Content Chemistry, isn’t quite as popular. It’s sold around 4,000 copies. But it’s good.

Learn More

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