3 Most Reliable SEO Wins: Original Research — Andy Crestodina // Orbit Media Studios

About the speaker

Andy Crestodina

Orbit Media Studios

- Orbit Media Studios

Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He's written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. Andy’s articles are read by more than a million people each year. His videos have half a million views. His book, Content Chemistry, isn’t quite as popular. It’s sold around 4,000 copies. But it’s good.

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Show Notes

  • 01:27
    What original research means to SEOs
    Original research gives you link-worthy content. And thats how you get that authority.
  • 02:18
    The value of original research
    Doing original research is a lot of work. And very few brands take this path. But think of your authority when youre the main source of new data
  • 04:26
    Getting the links after the original research
    Link building is about relationship building. Once you have the content, make it available to high-authority sites.
  • 06:27
    How to do the outreach
    Reach out to authority sites that speak on the same topic. Get contributor quotes from them to include in your content. You can also build a link relationship this way.
  • 09:03
    Finding the right people to reach out to
    You can use tools like SparkToro to find out who are the influential people talking about your topic.

Quotes

  • "How do I rank for a very valuable key phrase? I have to have high authority. How do I get that? I have to have links from other websites." - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

  • "Is there anything for which your website is the primary source of information? If yes, you have a better chance of winning links from other websites..." - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

  • “The original research itself is insufficient to win links. Your next challenge is to make it visible to editors and writers on high authority websites.” - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

  • "Adding influencers, content creators, and subject matter experts who write for other sites into the research itself through contributor quotes… we call this link attraction." - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

  • “An ally in creating content is an ally in promoting that content.” - Andy Crestodina, Co-founder & CMO, Orbit Media Studios

About the speaker

Andy Crestodina

Orbit Media Studios

- Orbit Media Studios

Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He's written 500+ articles on content strategy, search engine optimization, influencer marketing, visitor psychology and Analytics. Andy’s articles are read by more than a million people each year. His videos have half a million views. His book, Content Chemistry, isn’t quite as popular. It’s sold around 4,000 copies. But it’s good.

Learn More

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